Ficção científica à brasileira: a série 3% e as relações entre tecnologia, sonhos de utopia e os elementos da (tecno)cultura popular brasileira

Abstract

This research aims to explore the relationship between Brazilian media, social, political, and cultural contexts, and science fiction as a means of creating allegories that reflect the Brazilian imaginary. The focus of this study is the Brazilian science fiction series 3% (Netflix, 2016), the first serialized narrative from Brazil co-produced by Netflix. The corpus comprises 33 episodes, analyzed using a hybrid approach that combines content analysis and film analysis, complementing one another. The study is grounded in a theoretical framework that spans a broad spectrum of Communication studies, from the critical perspectives of the Frankfurt School to Cultural Studies, along with research on television and streaming, global science fiction, and Brazilian audiovisual and serialized genre production. It also incorporates the concept of the technological imaginary, particularly as it relates to the science fiction genre. Through an analysis of the series, key connections to Brazilian social realities were identified, fostering significant debates in the social, political, and popular culture spheres of the country, all of which are directly or indirectly linked to technology. The breadth of discussions generated by this cultural product underscores the significance of the series as a subject of academic inquiry.