Narrativas audiovisuais de fé e resistência: estratégias do projeto “Sertão Místico” no ambiente digital

Abstract

In light of the process of social groups’ incorporation into digital environments, this dissertation aims to understand how profiles linked to popular culture, which use orality to communicate, occupy these new virtual spaces and which communicational strategies they employ to disseminate their knowledge. Following the mapping of profiles that fit these characteristics, the study selected the Sertão Místico project in order to analyze the narrative strategies mobilized to communicate experiences through audiovisual content on its YouTube channel. To this end, ten videos from the channel—including interviews, music videos, and informational videos—were selected and analyzed according to different thematic axes, with methodological support from Coutinho’s (2016) Audiovisual Materiality Analysis. The study identified ten narrative strategies adopted by the project, including a dialogical approach, the valorization of oral memory, popular religiosity, and Northeastern Brazilian identity. Finally, it is argued that, by appropriating and narrating its own stories, Sertão Místico constitutes a potentially counter-hegemonic project, opposing the colonial logic of cultural erasure historically imposed upon marginalized groups.