Pesquisa de marketing em turismo: análise do perfil da demanda turística de uma Brewhouse de Petrópolis - RJ

Abstract

This study aimed to investigate the tourist demand at a Brewhouse located in Petrópolis - RJ, with the objective of describing the profile of its visiting tourists. The research was based on primary data collected on-site through a structured questionnaire and adopted a quantitative approach for analysis. Additionally, minor variations in tourist perceptions regarding specific aspects of the brewhouse were identified through bivariate analysis conducted using SPSS software. As a result, it was possible to outline the profile of the tourists who visited the Brewhouse during the data collection period. Based on these findings, we are able to offer strategic recommendations grounded in the empirical data gathered. The study contributes valuable insights to the brewhouse, supporting both its business development and its role in destination management.