Representação pelo desvio em tela: protagonismos femininos e (re)existências no jornalismo audiovisual

Abstract

In a context of ubiquitous television and media convergence, this thesis investigates when and how women are (re)presented as Subjects in audiovisual journalistic narratives. Starting from the identification of a double silence – the historical erasure of women as producers of knowledge and agents of social transformation, and the low visibility of gender issues in Brazilian research on TV news – it proposes the concept of "representation by deviation", inspired by Beauvoir and articulated with feminist, intersectional and decolonial frameworks in dialogue with Teresa de Lauretis's notion of gender technologies. Methodologically, the study combines a mapping of the state of the art with an Analysis of Audiovisual Materiality of episodes from the series “Mulheres Fantásticas” (Fantástico/TV Globo) and the program “Admiráveis Conselheiras: sabedoria de mulheres 60+” (GNT/Globoplay). The results indicate advances in the centrality of women's voices, but also the recurrence of protagonism anchored in pain, sacrifice and exception, in tune with neoliberal feminisms. The thesis argues for incorporating gender as a news quality parameter and points to more propositional and structurally oriented narratives.