Fatos morais associados ao patrocínio de plataformas de apostas aos clubes de futebol: percepções de torcedores e contradições entre discursos e práticas

Abstract

This article seeks to understand, from the perspective of football fans, the main moral issues associated with the sponsorship of Brazilian clubs by betting platforms. To this end, a qualitative research approach was adopted, based on document analysis and interviews with six fans selected through purposive sampling. Documental evidence revealed the rapid expansion of the betting market in the country and the growing financial dependence of clubs on these companies, which have taken a central position in funding national football. The interviews highlighted that fans identify moral tensions related to the normalization of betting, the exploitation of public impulsivity, reputational risks arising from the association between clubs and betting houses, and contradictions between institutional discourses of integrity and market practices. It is concluded that the sponsorship by these platforms introduces ethical conflicts that go beyond the sporting sphere, revealing limits to the moral self-governance of clubs and platforms, and reinforcing the need for regulation.