O universo transtextual e transmidiático da HQ Turma da Mônica: o parque temático Vila da Mônica Gramado (RS) como texto narrativo e espaço imersivo de experiência

Abstract

This thes is investigates the transtextual and transmedia transposition of Turma da Mônica in to the the me park Vila da Mônica, located in Gramado, Brazil, a iming to under stand how the elements of comic books are adaptedinto a three-dimensional space of narrative experience. Based on the premise that adapting Turma da Mônica to a more technological, sensory, and immersive sphereis a contemporary challenge, this research seeks to analyze the codes and artifacts embedded in Vila da Mônica to create an engaging experience, focus ingonspatial organization, thematic coherence, and the visitor's journey throu ghthepark. The study approaches the theme park as a three-dimensional cultural text and investigates how Vila da Mônica constructs a narrative us ingallegorical, performative, and technological elements to captivate and engage visitors. The methodology includes a literature review on narrative and story telling; transtextuality; transmediastory telling; possible fictional worlds; comic books; exhibition spaces; themeparks and the experience economy. This is a multidisciplinary approach that primarily articulates concepts from Literature, Communication Studies, and Tourism. In addition to bibliographic and documentary research, a descriptive field study was conducted through participant observationat Vila da Mônica Gramado. This on-site investigation reveals the modes of transtextual and transmedia transposition, identify in ghowthe Turma da Mônica universe is expanded in to this entertainments pace while preserving its discourse, language, and narrative coherence. The thes is advocates for anex panded view of Literature, recognizing comic books, exhibitions, themeparks, and immersive experiences as legitimate narrative forms. It defends hybridity and a esthetic plurality as meansto break with literary conservatism. By valuing the diversity of express ive languages, it promotes a more democratic and culturally inclusive literature.