Análise comparativa entre apostas esportivas e jogos de cassino online:perfil dos apostadores e implicações sociais e econômicas

Abstract

This study proposes a comparative analysis between sports betting and online casino games in Brazil, investigating the sociodemographic profiles of bettors in both modalities and the social implications arising from the expansion of this market. The digital betting sector has grown significantly in the country, driven by the digitalization of the Brazilian population and the regulatory framework established by Law No. 14.790/2023, which regulated fixed-odds betting. This expansion has generated significant impacts in the economic, social, and public health spheres, including the worsening of pathological gambling, family indebtedness, and risks associated with mental health, such as increased rates of suicide and domestic violence. The research is descriptive and exploratory in nature, with a qualitative approach, drawing on bibliographic review and analysis of specialized literature. The study discusses the role of advertising and digital influencers in normalizing betting behavior and the semiotic mechanisms mobilized in the sector's marketing campaigns, as analyzed by the specialized literature, as well as the behavioral factors that make certain individuals more susceptible to adopting these practices, with emphasis on Kahneman and Tversky's Prospect Theory (1979). The results obtained contribute to the academic debate and to the formulation of public policies aimed at regulating, monitoring, and mitigating the socioeconomic impacts of the online betting market in Brazil.