Quando o atípico se torna conteúdo: a reinterpretação da pessoa com deficiência nas plataformas de mídias sociais

Abstract

This research analyzes the process of resignification of the body with disabilities on social media platforms, focusing on the appropriation and recontextualization of creator Rayanne Ferreira's videos on TikTok. The main objective is to understand how the content produced by the creator's profile is reappropriated by third parties. It is theoretically based on Erving Goffman's concepts of stigma and representation, Muniz Sodré and Raquel Paiva's empire of the grotesque, Issaaf Karhawi's definitions of digital influence, and Georges Minois's history of laughter. Methodologically, the investigation uses Laurence Bardin's Content Analysis, applied to a corpus of 58 videos selected from Rayanne's official profile and the meme page Flopteko. From the emerging categories "Daily Life," "Received Gifts," and "Situation Reframing," the results point to a disparity in content reappropriation: while the official profile seeks to sustain a social identity linked to family reality, the Flopteko page promotes a symbolic lowering through mockery. It is concluded that, on the official profile, the audience and family members establish a relationship of alterity by "laughing with" the creator, whereas on meme pages, Rayanne's image is reduced to the category of the ridiculous and the grotesque, where users "laugh at" her. The study thus highlights how the digital environment acts as a space for the reproduction of stigmas, transforming the dissident body into an object of consumption and entertainment.