Caso Confecções Pitondo Dias: os desafios do crescimento e da profissionalização em uma empresa familiar

Abstract

Confecções Pitondo Dias, a small family-owned business in the intimate apparel sector, faces the challenge of growing and professionalizing with the entry of the founder's daughter into the company. This teaching case aims to present and discuss growth and professionalization challenges in family businesses, enabling students and professionals to reflect on management, succession, and strategy issues in a real business context. Methodologically, the case was developed using actual data collected from the company and complemented by the author's direct experience as a participant. These data were supplemented with market research and relevant literature, ensuring authenticity and relevance of the narrative. The main challenges presented include preparing for potential generational succession, implementing professional management practices, and introducing e-commerce as a new sales channel within a traditional family business. As a contribution, the study highlights the importance of professionalization and strategic planning for sustainable growth in family businesses, balancing emotional dilemmas with strategic decisions. Thus, it provides educational material that enriches academic discussions on entrepreneurship and strategy for family-owned enterprises in Brazil, allowing students to experience the role of another student who currently faces challenges similar to those they might also encounter. The conclusion emphasizes that adopting professional management practices and structured succession planning are crucial elements for the company's longevity. Therefore, expansion initiatives, such as adopting e-commerce, should be carried out considering intergenerational alignment and careful strategic planning.